Article source: HEAD Architecture
An updated branding identity based around the original Great logo has been applied. Using subtly humorous black & white photography to elevate the shopping experience beyond mere food retail, customers are encouraged to re-examine the role and meaning of food in their lives.
Image Courtesy Mark Panckhurst
- Architects: HEAD Architecture
- Project: Great Foodhall
- Location: Pacific Place, Admiralty, Hong Kong
- Designer: Mike Atkin, Mark Panckhurst, Robert Weller
- Size: 15,000 square feet
- Photographer: Mark Panckhurst
- Graphic Design: Kactus Design Ltd
Image Courtesy Mark Panckhurst
Several new concession counters and food offers were added. The mix of displays was adjusted to accommodate the changing and expanding tastes of the customer, and several thousand products lines were deleted to make way for new and varied offers. Upon completion, the store was ranked top 10 worldwide by UK-based “The Grocer” magazine.
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
Image Courtesy Mark Panckhurst
